Saturday 9 April 2011

Jimmy Spices Article

Here is my piece for the online magazine which will be linked from the production event website. I visited the restaurant itself after gaining permission and I interviewed staff and customers for quotes whilst my photographer took images for the article. I wanted to write about multiculturalism in food, and as an authentic buffet, Jimmy Spices was the obvious place to choose, as it fully embraces diversity in cuisine...

Jimmy Spices offers a variety of foods
What do you do if you fancy Indian food, but your best friend wants a Chinese? Your mother craves Italian cuisine but your brother wants to satisfy his Thai taste buds? The answer lies in a restaurant which has revolutionised authentic dining with its unique concept…
Jimmy Spices boasts an impressive range of cultural cuisine, offering traditional dishes from Italy, Thailand, India and China. The all-you-can-eat buffet style restaurant fully embraces multiculturalism, as you can enjoy classic foods from different nations simultaneously.
Authentic food has become a staple part of our lifestyles, and with every takeaway we experience a little taste of culture. Restaurants like this fully appreciate the national notions of culinary delights.
Jimmy Spices doesn’t just provide traditional national dishes. The Indian selection, for instance, offers classics such as Chicken Korma and Lamb Rogan Josh whilst serving specials such as Mutter Paneer and Channa Masala.
Shakti Sharan, 36, the head chef, believes the vast choice of multicultural food plays a large part of the restaurants success: “Everybody believes in variety. We have so much variety under one roof because it’s easier to attract people. We aim to appeal to everyone.”
Food is cooked fresh
The restaurant offers a multi-cuisine dining experience for all needs, as it features a salad station suitable for vegetarians and desserts for those with a sweet tooth. Customer Pervinder Kaur, 39, was impressed with the selection: “As a vegetarian I’m very picky. I look out for the vegetarian options and there is definitely a good variety here.”
The ambience adds enjoyment to the experience. Malgorzata Smolak, 30, a waitress at the Solihull branch, said: “I really like working here; the atmosphere is great.”
So, if you ever find yourself in a predicament about where to dine due to a clash of cultural tastes, head to Jimmy Spices!
 BY HANNAH MONTGOMERY
PHOTO CREDITS - CHLOE JONES

A diner tucks in to the salad buffet
The restaurant boasts a vast array of foods

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